Dhannu Bai, a flower farmer from Dhar district, Madhya Pradesh, has continued her family’s legacy of cultivating and selling flowers — a tradition that began with her grandfather. Dhannu Bai was already associated with CreditAccess Grameen through a group loan, and when she learned about the availability of a larger loan at the branch, she decided to explore the opportunity. The Vikas Loan proved transformative for her flower business. With the additional capital, Dhannu Bai expanded cultivation, introduced rose farming, and significantly increased her production capacity — from just 30–40% earlier to nearly 90% today.

The business began connecting with more markets, customers, and vendors, resulting in higher profits and greater stability for her family. Reflecting on her journey, Dhannu Bai credits the Vikas Loan from CreditAccess Grameen for helping her scale her operations and improve her income.