Jagruti
Jagruti, an initiative by CreditAccess Grameen, was created as an awareness-building tool with a vision to empower our customers through information. Designed with women as the primary focus, Jagruti emerged from extensive discussions with key stakeholders, both within and outside the microfinance sector, leveraging design-thinking principles.
Initially, Jagruti connected with its audience through engaging letters read out at center meetings. These letters covered vital topics such as financial literacy, savings, health, hygiene, government schemes, and entrepreneurship. An impact assessment study highlighted the effectiveness of this approach, with high engagement levels and a positive shift in customer awareness.
Building on its success, Jagruti has expanded its reach through a dedicated YouTube channel, Facebook, and Instagram. By leveraging videos and interactive content in multiple languages, we continue to educate and engage a wider audience, ensuring critical information is delivered in an engaging and easy-to-understand format. It continues to make a meaningful impact across all branches, evolving to meet the growing needs of customers in a digital world.
Jagruti is now accessible to everyone, reaching beyond CreditAccess Grameen customers to spread awareness and create a positive impact in communities.
Find us on YouTube, Facebook and Instagram: